It was a pleasure to work with our friends at Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each spot takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Robin Grasby — founder of the contemporary furniture studio, Altrock.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into production-focused workflows. As there were many hero materials, I developed key Substance Designer graphs that allowed us to quickly iterate and explore variations while remaining product accurate.

It was a pleasure to work with our friends at Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each spot takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Robin Grasby — founder of the contemporary furniture studio, Altrock.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into production-focused workflows. As there were many hero materials, I developed key Substance Designer graphs that allowed us to quickly iterate and explore variations while remaining product accurate.

Altrock
for Squarespace

It was a pleasure to work with our friends at Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each spot takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Robin Grasby — founder of the contemporary furniture studio, Altrock.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into production-focused workflows. As there were many hero materials, I developed key Substance Designer graphs that allowed us to quickly iterate and explore variations while remaining product accurate.

Altrock
for Squarespace

It was a pleasure to work with our friends at Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each spot takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Robin Grasby — founder of the contemporary furniture studio, Altrock.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into production-focused workflows. As there were many hero materials, I developed key Substance Designer graphs that allowed us to quickly iterate and explore variations while remaining product accurate.

Altrock
for Squarespace

It was a pleasure to work with our friends at Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each spot takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Robin Grasby — founder of the contemporary furniture studio, Altrock.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into production-focused workflows. As there were many hero materials, I developed key Substance Designer graphs that allowed us to quickly iterate and explore variations while remaining product accurate.

Roles: Concept, Design, Lighting
Credits: Studio: ManvsMachine, Audio: Zelig Sound

Roles:

Roles

Roles:
Concept
Design
Lighting

...

Specs
Kernel: PMC
Max Samples: 15000
Diffuse Depth: 24
Spec Depth: 24
Dimensions: 6144 x 7680
~30hrs on 8 1080Ti's

Concept
Design
Lighting

Concept
Design
Lighting

Credits:
Studio: ManvsMachine
Audio: Zelig Sound

...

Tools
Cinema 4D
Octane Render
Substance Suite
Houdini
3D Coat
Marvelous Designer
Meshroom
Adobe CC

Credits:

Credits

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Studio: ManvsMachine
Audio: Zelig Sound

Studio: ManvsMachine
Audio: Zelig Sound

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Development

Scene Development

Scene Development

Scene Development

Scene Development