Brrch
for Squarespace

Brrch
for Squarespace

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It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Roles: Concept, Design, Lighting
Credits: Studio: ManvsMachine, Audio: Q Department

Roles:

Roles

Roles:
Concept
Design
Lighting

...

Specs
Kernel: PMC
Max Samples: 15000
Diffuse Depth: 24
Spec Depth: 24
Dimensions: 6144 x 7680
~30hrs on 8 1080Ti's

Concept
Design
Lighting

Concept
Design
Lighting

Credits:
Studio: ManvsMachine
Audio: Q Department

...

Tools
Cinema 4D
Octane Render
Substance Suite
Houdini
3D Coat
Marvelous Designer
Meshroom
Adobe CC

Credits:

Credits

_

_

_

Studio: ManvsMachine
Audio: Q Department

Studio: ManvsMachine
Audio: Q Department

_

_

_

_

_

Roles:
Concept
Design
Lighting

 

Specs:
PMC
Max Samples: 15000
Diffuse Depth: 24
Spec Depth: 24
Dimensions: 6144 x 7680
~30hrs on 8 1080Ti's

_

_

Credits:
Studio: ManvsMachine
Audio: Q Department

Specs:
PMC
Max Samples: 15000
Diffuse Depth: 24
Spec Depth: 24
Dimensions: 6144 x 7680
~30hrs on 8 1080Ti's

WiP_brrch_30s_2398fps_DirCut_v2_001
WiP_brrch_30s_2398fps_DirCut_v2_004
WiP_brrch_30s_2398fps_DirCut_v1_GIF_003
WiP_brrch_30s_2398fps_DirCut_v1_GIF_001-mac
WiP_brrch_30s_2398fps_DirCut_v1_GIF_002
WiP_brrch_30s_2398fps_DirCut_v1_GIF_004

Development

Scene Development

Scene Development

Scene Development

Scene Development

SS_AC_Flowers_Pattern_v004.0000
a
SS_AC_Flowers_AcidWash_v004
SS_B_100_v024_Staging_10.1001
SS_AC_Flowers_Pattern_v003.0000
SS_B_100_v024_Staging_06.1129
SS_AC_Flowers_AcidWash_v016
SS_B_staging_brrch_v035.0000

Evolution of Sleep  -  Altrock  -  Xfinity Brrch  -  Kingston  -  Harvest  -  Lexington  -  Bus Ride  -  NAB Show 2019

hello@aaroncovrett.com

hello@aaroncovrett.com