Brrch for Squarespace - Aaron Covrett

Brrch
for Squarespace

_

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Brrch
for Squarespace

It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer. In this case it was Brittany Asch, founder and creative director of renowned floral studio, Brrch.

Working as part of the team at ManvsMachine LA, I helped develop initial concepts and styleframes before moving into more production-focused workflows. As this project required wrangling a massive library of custom flora models, I spent significant time processing, optimizing and building the various plant sets that would be populated throughout the film. I also lit and textured several shots in the film.

Roles: Concept, Design, Lighting
Credits: Studio: ManvsMachine, Audio: Q Department